The business career in its public relations — Text and Context
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Economists were demonstrating their "law of supply and demand" and their "iron law of wages" as capable in themselves of regulating all the conditions and relations of business life. Epidemics raged and depravity prevailed in the new factory centers.
But things were not, in reality, going from bad to worse. The beginnings of a better order had to be based upon two things: first and foremost, the sheer creation of capital; second, the discipline and training of workers. In the first phases, the new modern business period had to be a period of production. There had got to be developed the instrumentalities for the creation of wealth. Until the industrial system had raised up its class of efficient workers and had created its great mass of capital for productive purposes, there could be no supply of cheap goods; and without an abundant and cheap output there could be no possible diffusion of economic benefits; in other words, no marked amelioration of the prevailing poverty.
It required some development of wealth to lift our modern peoples out of a poverty too grinding and too debasing for intellectual or moral progress. It is true that the factory towns, created as they have all been by modern industrial conditions during the past century, brought their distinctive evils. There was overcrowding in ill-built tenement houses; and long hours for women and children in the factories. Yet with these and many other disadvantages, the new industrial system made for discipline and for intelligence, and above all for a new kind of solidarity and for a sense of brotherhood among workers.
In due time the worst evils began to be mitigated, largely through the application of those very methods of organization which had characterized the new kind of industry itself. Thus for men who had applied steam power to manufacturing and had begun to build railroads, it was soon perceived to be a matter not only of sanitary and social service, but of pecuniary profit, to provide water supplies, public illumination, and other conveniences to the crowded city dwellers. Moreover, with the progress of industry and the development of railroads and steam navigation, production and trade took on an ever-increasing volume.
Then the world began to be less poor. There had been no rich men in the modern sense, and of course no such thing as capitalized corporations for production. The richest man in the United States at the time of his death, a little more than a hundred years ago, was George Washington, with his land and his slaves; and so in England and France there were no rich men in the modern sense--that is to say, no men who controlled great masses of productive capital. The men of wealth were those who held landed estates. The chief business of all countries was agriculture. The capitalistic system in industry and trade existed in its rudiments and in limited measure; but all its great achievements were yet to be wrought.
All modern business life, then, is the result of this growth of productive capital, and its application and constant reapplication to the production of wealth. It made its way by virtue of an intense individual initiative and a fierce competitive struggle. But unlovely as were these things, many of their phases were necessary at a certain stage. It was this fierce competition that compelled capital to pay the lowest possible wages in order to market cheap goods. But the same situation stimulated the use, one after another, of new labor-saving inventions in order to increase the per capita productivity. This process was attended by the higher efficiency of the worker and an increase in his earning capacity. As his position began to improve, the worker gained some hope and cheer; and he and his fellows began to organize, with the result that both wages and conditions of labor were steadily improved, and the workman began to attain approximately his share of benefits.
All this is a familiar story, although the depth of its significance is beyond the compass of any living human intelligence. It is easy to say in a glib sentence that the amount of wealth produced every few years nowadays is equal to all the accumulated wealth of all the centuries down to the early part of the nineteenth; but the social meaning of so great a change baffles all attempt at full comprehension.
Albert Shaw, editor of the American Review of Reviews, delivered this lecture as part of the Barbara Weinstock Lectures on the Morals of Trade at the University of California. The book's catalog subject is Business ethics, and the text indeed centers on moral obligations in commerce, but Shaw's approach is less a philosophical treatise than a practical appeal to businessmen to embrace public responsibility. He repeatedly insists that honesty and public spirit are not only ethical but commercially advantageous, a claim he supports with contemporary examples from railroad and banking industries.
The Ethics of Action Over Negation
Shaw opens by contrasting what he calls the “ethics of action” with the “ethics of negation,” arguing that modern business requires an aggressive, positive morality rather than mere avoidance of wrongdoing. This framing appears in the book's front matter and recurs throughout. He asserts that the honest man's chances for success are better than ever, while the dishonest man's are worse—a claim he supports not with data but with assertion. The preface by the series founder reinforces this: it states that commercial standards are rising, that fraud is diminishing, and that education is the key. Shaw's own text then applies this logic to specific industries, suggesting that ethical behavior is a practical strategy for long-term gain.
Railroads as a Test Case for Public Relations
A substantial portion of the excerpted text focuses on railroads, which Shaw presents as the largest branch of organized administration in America. He criticizes past practices—discriminatory rates, secret rebates, anti-social spirit—but argues that a change is underway. He quotes railway administrator Charles S. Mellen at length, who calls for corporations to “come out into the open,” take the public into confidence, and prioritize service over profit. Shaw endorses this view, claiming that railroad administration can now adopt ethical standards equal to those of government or education. The excerpt does not reveal whether Shaw offers counterarguments or acknowledges ongoing conflicts, but his reliance on a single executive's speech suggests a selective use of evidence.
Banking and the Moral Imagination
Shaw briefly extends his argument to banking and finance, though the excerpt provides only a fragment. He mentions “delicate and important functions” and suggests that the same ethical principles apply. His earlier claim that the “constructive imagination” can find full play in modern business is here linked to a desire to serve others disinterestedly. The text implies that banking, like railroading, can be a moral calling if conducted with transparency and public spirit. However, the excerpts do not include specific examples or details about banking practices, leaving the reader to infer that Shaw's argument is more programmatic than analytical. The catalog subject of Business ethics is thus addressed through exhortation rather than systematic examination.
Readers should approach this book as a period piece reflecting early twentieth-century progressive optimism about corporate reform. Shaw's arguments are grounded in the assumption that education and enlightened self-interest will naturally elevate business morals—a view that may seem naive today. The excerpts show a text heavy on assertion and quotation from sympathetic figures, light on critical analysis. For a fuller picture, one might compare Shaw's claims with contemporaneous muckraking accounts or later critiques of corporate power.
Reading Albert Shaw’s lecture, I was struck by how he framed business ethics as a kind of quiet moral law, less about rules than about character. That same patient, almost reverent search for order beneath visible things came back to me later, when I picked up The Theories of Darwin and Their Relation to Philosophy, Religion, and Morality — Inside the Classic. Both felt like old friends speaking softly about how we ought to live.
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